Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Aniruddha Pangarkar, Vibha Arora, Yupal Shukla
| Year of publication: |
2022
|
|---|---|
| Authors: | Pangarkar, Aniruddha ; Arora, Vibha ; Shukla, Yupal |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-11
|
| Subject: | Immersive customer experience | Luxury brands | Omnichannel retailing | Phygital | Rapport | Social interaction | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Soziale Beziehungen | Social relations | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366263