Exploring player responses towards in-game advertising : the impact of interactivity
Laura Herrewijn and Karolien Poels
| Year of publication: |
2017
|
|---|---|
| Authors: | Herrewijn, Laura ; Poels, Karolien |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 310-326
|
| Subject: | Computerspiel | Video game | Online-Marketing | Internet marketing | Effizienz | Efficiency | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646123