Exploring readers' evaluations of native advertisements in a mobile news app
Simone Krouwer, Karolien Poels and Steve Paulussen
| Year of publication: |
2019
|
|---|---|
| Authors: | Krouwer, Simone ; Poels, Karolien ; Paulussen, Steve |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 16.2019, 2, p. 77-94
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| Subject: | mobile advertising | Native advertising | online advertising | online news | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2019.1573396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176968