Exploring real-brand meanings and goods in virtual social interaction : enhanced rewards, rarity, and realism
Sara Steffens Hansen
| Year of publication: |
2013
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|---|---|
| Authors: | Hansen, Sara Steffens |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 13/14, p. 1443-1461
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| Subject: | virtual worlds | brands | virtual goods | symbolic interactionism | interviews | ethnography | Virtuelle Realität | Virtual reality | Social Web | Social web | Soziale Beziehungen | Social relations | Markenführung | Brand management | Virtuelles Team | Virtual team | Virtuelle Organisation | Virtual organization | Markenartikel | Brand | Befragung | Interview | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230183