Exploring regional differences in Chinese consumer acceptance of new mobile technology : a qualitative study
Jinzhu Song; Judy C. Drennan; Lynda M. Andrews
| Year of publication: |
2012
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| Authors: | Song, Jinzhu ; Drennan, Judy C. ; Andrews, Lynda M. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 1, p. 80-88
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| Subject: | Konsumentenverhalten | Consumer behaviour | China | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507925