Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
María Fuentes-Blasco and Beatriz Moliner-Velázquez and Irene Gil-Saura
| Year of publication: |
2017
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|---|---|
| Authors: | Fuentes-Blasco, María ; Moliner-Velázquez, Beatriz ; Gil Saura, Irene |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 7, p. 1441-1459
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| Subject: | Relationship value | Finite mixture model | Relationship benefits | Information and Communication Technologies (ICT) | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | IKT-Sektor | ICT industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-03-2016-0166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731338