Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty
Ching-Fu Chen; Odonchimeg Myagmarsuren
| Year of publication: |
2010
|
|---|---|
| Authors: | Chen, Ching-fu ; Myagmarsuren, Odonchimeg |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 16.2010, 4, p. 981-994
|
| Subject: | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779196