Exploring reputation of B2B partnerships: Extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships
| Year of publication: |
2010
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| Authors: | Money, Kevin ; Hillenbrand, Carola ; Day, Marc ; Magnan, Gregory M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 5, p. 761-769
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