Exploring reviews and review sequences on e-commerce platform : a study of helpful reviews on Amazon.in
Kapil Kaushik, Rajhans Mishra, Nripendra P. Rana, Yogesh K. Dwivedi
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Kaushik, Kapil ; Mishra, Rajhans ; Rana, Nripendra P. ; Dwivedi, Yogesh K. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 21-32
|
| Subject: | Sequence of reviews | Information overload | Message persuasion | Cognitive load | Helpful reviews | Amazon | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929859