Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Patrick Poon, Gerald Albaum and Cheng-Yue Yin
| Year of publication: |
2017
|
|---|---|
| Authors: | Poon, Patrick ; Albaum, Gerald S. ; Yin, Cheng-Yue |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 3, p. 328-342
|
| Subject: | Trust | Buyer-seller relationship | Direct selling | Repurchase intention | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Direktmarketing | Direct marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-08-2016-0124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640130