Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kihan Kim; Dennis H. Tootelian; Galina N. Mikhailitchenko
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Kihan ; Tootelian, Dennis H. ; Mikhailitchenko, Galina N. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 2, p. 91-105
|
| Subject: | Sponsoring | Sponsorship | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508645