Exploring service adaptation in a business-to-business context
Xia Zhu (Keele Management School, Keele University, Keele, UK), Judy Zolkiewski (Manchester Business School, University of Manchester, Manchester, UK)
| Year of publication: |
2016
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|---|---|
| Authors: | Zhu, Xia ; Zalkiewski, Judy |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 3, p. 315-337
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| Subject: | Business-to-business | Interactive | Network effect | Service adaptation | Service orientation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-02-2014-0039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528296