Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Paulo Duarte Silveira; Cristina Galamba Marreiros
| Year of publication: |
2014
|
|---|---|
| Authors: | Silveira, Paulo Duarte ; Marreiros, Cristina Galamba |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 5, p. 1329-1337
|
| Subject: | Shopper Marketing | Brand Communication | Point-of-Purchase | Point-of-Sale | In-Store Marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenartikel | Brand | Verkaufsförderung | Sales promotion | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010470529