Exploring signal congruence : How marketer- and user-generated content congruence influences review sharing
Shuang Geng, Rui Wang, Yuqin He, Nan Yang, Ben Niu, Yuanyue Feng, Xiaoyu Miao
| Year of publication: |
2025
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|---|---|
| Authors: | Geng, Shuang ; Wang, Rui ; He, Yuqin ; Yang, Nan ; Niu, Ben ; Feng, Yuanyue ; Miao, Xiaoyu |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 110.2025, Art.-No. 105160, p. 1-15
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| Subject: | Marketer-generated content | Review sharing | Reviewer activeness | Signal congruence | User-generated content | Social Web | Social web | Signalling | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Informationswert | Information value | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2025.105160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434028