Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Adesegun Oyedele and Emily Goenner
| Year of publication: |
2024
|
|---|---|
| Authors: | Oyedele, Adesegun ; Goenner, Emily |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 2, p. 250-272
|
| Subject: | Social media | Social influence | Young consumers | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Jugendliche | Youth | Mexiko | Mexico | USA | United States | Mobile Marketing | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-05-2023-1747 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511562