Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Jason P. Doyle; Kevin Filo; Heath McDonald; Daniel C. Funk
| Year of publication: |
2013
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|---|---|
| Authors: | Doyle, Jason P. ; Filo, Kevin ; McDonald, Heath ; Funk, Daniel C. |
| Published in: |
Sport management review. - Amsterdam [u.a.] : Elsevier, ISSN 1441-3523, ZDB-ID 21052578. - Vol. 16.2013, 3, p. 285-297
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184890