Exploring the Accommodation Types Difference by Age Groups

This paper aimed to identify accommodation type that best fits for each customers’ segment. The study aimed determine how difference between customer’s groups when choosing types of accommodation, based on a questionnaire survey and descriptive statistical analyses of ANOVA (age groups). Results obtained may serve as a useful reference for the owners of accommodation. The output of the ANOVA analysis for type of accommodation had a statistically significant difference between type means. Therefore, there is a statistically significant difference in the all types of accommodation except hotel between age groups which they had attended. Based on these results, marketing implications were suggestion and discussed