Exploring the antecedents and consequences of effectuation in NPD : the moderating role of firm size
Cheng Deng, Jianjun Yang, Lawrence Loh and Tian Mu
| Year of publication: |
2022
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|---|---|
| Authors: | Deng, Cheng ; Yang, Jianjun ; Loh, Lawrence ; Mu, Tian |
| Subject: | Decision-making logic | effectuation | new product creativity | Produktentwicklung | New product development | Betriebsgröße | Firm size | Innovation | Kreativität | Creativity | Innovationsmanagement | Innovation management | Entscheidung unter Unsicherheit | Decision under uncertainty | Hochtechnologie | High technology | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2021.1926966 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013412599