Exploring the archetypes of engineer-to-order : an empirical analysis
Olga Willner (BWI Center for Industrial Management, Department of Management, Technology, and Economics, ETH Zurich, Zurich, Switzerland), Daryl Powell (Department of Production and Quality Engineering, Faculty of Engineering Science and Technology, Norwegian University of Science and Technology, Trondheim, Norway), Markus Gerschberger (Logistikum, University of Applied Science Upper Austria, Steyr, Austria) and Paul Schönsleben (BWI Center for Industrial Management, Department of Management, Technology, and Economics, ETH Zurich, Zurich, Switzerland)
| Year of publication: |
2016
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|---|---|
| Authors: | Willner, Olga ; Powell, Daryl ; Gerschberger, Markus ; Schönsleben, Paul |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 36.2016, 3, p. 242-264
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| Subject: | Operations strategy | Classification | Empirical | Case study | Engineer-to-order | Mass customization | Auftragsfertigung | Make-to-order | USA | United States | Beziehungsmarketing | Relationship marketing | Mass Customization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOPM-07-2014-0339 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558878