Exploring the atmosphere created by focus group interviews: Comparing consumers' feelings across qualitative techniques
| Year of publication: |
1996
|
|---|---|
| Authors: | Bristol, Terry ; Fern, Edward F. |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 38.1996, 2, p. 185-196
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