Exploring the attitude formation process of individuals towards new technologies : the case of augmented reality
David Harborth, Heiko Kreuz
| Year of publication: |
2020
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|---|---|
| Authors: | Harborth, David ; Kreuz, Heiko |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 2, p. 125-153
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| Subject: | augmented reality | perceptual equivalence | attitude formation | grounded theory | anchoring | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Grounded Theory | Grounded theory | Technischer Fortschritt | Technological change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.110128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012533927