Exploring the auditory dimension of corporate identity management
Roland H. Bartholmé and T. C. Melewar
| Year of publication: |
2011
|
|---|---|
| Authors: | Bartholmé, Roland H. ; Melewar, T. C. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 2, p. 92-107
|
| Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Werbemusik | Advertising music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156917