Exploring the benefits obtained in a loyalty programme applied to retailing
| Year of publication: |
2006
|
|---|---|
| Authors: | Lara, Pedro Reinares |
| Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 13440275. - 2005-06, 48, p. 48-52
|