Exploring the benefits of branding universities : a developing country perspective
Felicia De Heer and Patrick Tandoh-Offin
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Heer, Felicia de ; Tandoh-Offin, Patrick |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 12.2015, 4, p. 58-71
|
| Subject: | Markenführung | Brand management | Entwicklungsländer | Developing countries | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536126