Exploring the boundaries of neuromarketing through systematic investigation
Shikha Bhardwaj, Gunjan A. Rana, Abhishek Behl, Santiago Juan Gallego de Caceres
| Year of publication: |
2023
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|---|---|
| Authors: | Bhardwaj, Shikha ; Rana, Gunjan A. ; Behl, Abhishek ; Gallego de Caceres, Santiago Juan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-14
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| Subject: | Consumer | Neuromarketing | Neuroscience | Systematic review | Technology | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113371 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468813