Exploring the brand's world-as-asemblage : the brand as a market shaping device
Winfred Ikiring Onyas; Annmarie Ryan
| Year of publication: |
2015
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|---|---|
| Authors: | Onyas, Winfred Ikiring ; Ryan, Annmarie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 1/2, p. 141-166
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| Subject: | performativity | agencements | brands | market shaping | ethnography | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010511373