Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Lorna Stevens; Pauline Maclaran
| Year of publication: |
2007
|
|---|---|
| Authors: | Stevens, Lorna ; Maclaran, Pauline |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 1, p. 29-39
|
| Subject: | Marketingtheorie | Marketing theory | Printwerbung | Print advertising | Parfüm | Perfume | Religion | Irland | Ireland |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003437657