Exploring the components of brand equity amid declining ticket sales in Major League Baseball
Adam C. Merkle, Catherine Hessick, Britton R. Leggett, Larry Goehrig, Kenneth O'Connor
| Year of publication: |
2020
|
|---|---|
| Authors: | Merkle, Adam ; Hessick, Catherine ; Leggett, Britton R. ; Goehrig, Larry ; O´Connor, Kenneth |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 3, p. 149-164
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| Subject: | Sales | Analytics | Brand equity | Social media | Structural equation modeling | Sports marketing | Sportmarketing | Profisport | Professional sports | Social Web | Social web | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Marketingmanagement | Marketing management | Sportveranstaltung | Sport event | Online-Marketing | Internet marketing | Markenwert |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-020-00083-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296871