Exploring the Constitutive Conditions for a Self-Energizing Effect of CSR Standards : The Case of the 'Equator Principles'

The past decade has witnessed the emergence of a large set of voluntary corporate social responsibility (CSR) standards. However, our knowledge is limited on how and why certain CSR initiatives diffuse extensively whereas others do so only partially or not at all. One of the rare examples of a rapidly and widely spreading CSR standard are the "Equator Principles" (EP), a global standard in international project finance to base investment decisions for large infrastructure projects (e.g., a river dam) on social and environmental criteria. In our qualitative study, we explore the constitutive conditions which facilitated the EP standardization process. First, we track the initiative’s evolution in form of a historical analysis. Second, we conduct 20 semi-structured interviews with relevant actors, e.g., representatives of banks or NGOs. Our study shows that the EP’s diffusion is fostered by dynamic negotiation processes. Instead of viewing organizational fields as relatively stable, we conceptualize them as relational, fragmented and open issue spaces where subject matters are prone to negotiation, interpretation, and contestation