Exploring the consumer opportunism conundrum in the insurance industry : the role of marketing
Ayantunji Gbadamosi, Tajadeen Olalekan Yusuf
| Year of publication: |
2016
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|---|---|
| Authors: | Gbadamosi, Ayantunji ; Yusuf, Tajudeen Olalekan |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 1, p. 93-107
|
| Subject: | Society | Insurance | Consumer opportunism | Ethics | Marketing strategies | Versicherung | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Richtiger Name des Verfassers: Tajudeen Olalekan Yusuf |
| Other identifiers: | 10.1362/146934716X14636478977395 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597726