Exploring the dialogic communication potential of selected African destinations' place websites
Year of publication: |
2020
|
---|---|
Authors: | Hinson, Robert ; Osabutey, Ellis L. C. ; Kosiba, John Paul Basewe |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 690-698
|
Subject: | Destination image | Dialogic communication | Place identity | Place website | Visiting intention | Website | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Interne Kommunikation | Internal communication | Standortmarketing | Place marketing | Herkunftsbezeichnung | Designation of origin | Afrika | Africa | Kommunikation | Communication | Tourismusregion | Tourism destination | Öffentlichkeitsarbeit | Public relations |
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