Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, and Park Thaichon
| Year of publication: |
2024
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|---|---|
| Authors: | Jayawardena, Nirma Sadamali ; Quach, Sara ; Bandyopadhyay, Chinmoy ; Thaichon, Park |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 9, p. 2155-2176
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| Subject: | Consumer brand attitude persuasion | Elaboration likelihood model | Luxury brands | Nonluxury brands | Qualitative experimental approach | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2022-1022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210746