Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
| Year of publication: |
2007
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|---|---|
| Authors: | Beverland, Michael ; Farrelly, Francis ; Woodhatch, Zeb |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 4, p. 49-60
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