Exploring the drivers of AI-seeking intention among AI community canteen customers
Year of publication: |
2024
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Authors: | Wu, Hung-Che ; Chen, Sharleen X. ; Xu, Haonan |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 7, p. 1717-1740
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Subject: | AI experience quality | AI-seeking intention | Community canteen | Multi-dimensional and hierarchical model | Structural equation modeling | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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Exploring the drivers of AI-seeking intention among AI community canteen customers
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