Exploring the effect of entrepreneurial bricolage and new venture growth

Purpose: This article attempts to find a unique mechanism in the relationship between entrepreneurial bricolage and new ventures growth by testing the mediating role of market ambidexterity, and the moderating effect of entrepreneurial networks. Design/methodology/approach: This article establishes a research model by considering entrepreneurial bricolage as the independent variable, market ambidexterity as mediators, entrepreneurial networks as a moderate variable, and new ventures growth performance as the dependent variable. The survey data collected from 372 Chinese new ventures were subjected to the hierarchical linear regression method for testing the proposed hypotheses. Findings/results: The results of this study indicate that entrepreneurial bricolage has a positive effect on new ventures growth. However, entrepreneurial networks negatively moderate the positive relationship between the two; In addition, both the balanced of market ambidexterity and combined of market ambidexterity partially mediate the relationship between entrepreneurial bricolage and new ventures growth. Finally, entrepreneurial networks have different moderating effects on the relationship between market ambidexterity and new ventures. Practical implications: The study highlights the importance of entrepreneurial bricolage and market ambidexterity strategies for sustainable growth in resource-constrained startups, advising them to focus on leveraging internal resources while selectively building entrepreneurial networks to avoid resource dispersion. This approach helps startups enhance resilience and drive long-term development in a dynamic competitive environment. Originality/value: Drawing from ambidexterity and social network capability, this paper extends the existing research on the relationship between entrepreneurial bricolage and organizational performance from market perspective, confirming the mediating role of market ambidexterity.