Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment
Tayyaba Saleem, Qurat-ul-ain Talpur, Muhammad Ishtiaq Ishaq, Ali Raza, Muhammad Junaid
| Year of publication: |
2024
|
|---|---|
| Authors: | Saleem, Tayyaba ; Talpur, Qurat-ul-ain ; Ishaq, Muhammad Ishtiaq ; Raza, Ali ; Junaid, Muhammad |
| Subject: | Escapism | Immersion | Post-purchase intention | Psychological engagement | Telepresence | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123242