Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment
Year of publication: |
2024
|
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Authors: | Saleem, Tayyaba ; Talpur, Qurat-ul-ain ; Ishaq, Muhammad Ishtiaq ; Raza, Ali ; Junaid, Muhammad |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 104014, p. 1-12
|
Subject: | Escapism | Immersion | Post-purchase intention | Psychological engagement | Telepresence | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing |
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