Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes
Sung-Bum Kim, Kathleen Jeehyae Kim and Dae-Young Kim
| Year of publication: |
2016
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|---|---|
| Authors: | Kim, Sung-Bum ; Kim, Kathleen Jeehyae ; Kim, Dae-Young |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 11, p. 2473-2492
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| Subject: | Corporate social responsibility | Advertising | Cause-related marketing | Cause category | Corporate Social Responsibility | Cause-Related Marketing | Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2015-0225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011641546