Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
Man Lai Cheung, Wilson KS Leung, Jun-Hwa Cheah, Hiram Ting
| Year of publication: |
2022
|
|---|---|
| Authors: | Cheung, Man Lai ; Leung, Wilson Ka-shing ; Cheah, Jun-Hwa ; Hiram Ting |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 2, p. 152-170
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| Subject: | emotional | emotional value | functional value | impulse buying | purchase intention | rational | relational value | Tourism platforms | user-generated content | Emotion | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Online-Handel | Online retailing | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667211030675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257571