Exploring the effects of for‐profit and nonprofit size congruency : An exchange perspective on cause‐related marketing
| Year of publication: |
2021
|
|---|---|
| Authors: | Hamby, Anne ; Jones, Niusha ; Yu, Guohong |
| Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 1745-6606, ZDB-ID 2066552-0. - Vol. 55.2021, 1 (02.02.), p. 274-292
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/joca.12346 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012538044