Exploring the effects of official-structured managerial responses on hotel online popularity
Caiyan Gong, Jianwei Liu, Rob Law, Qiang Ye
| Year of publication: |
2022
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|---|---|
| Authors: | Gong, Caiyan ; Liu, Jianwei ; Law, Rob ; Ye, Qiang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 106.2022, p. 1-11
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| Subject: | Management effort | Official-structured managerial response | Online popularity | Online review | Response speed | Führungskräfte | Managers | Hotellerie | Hotel industry | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Management | Social Web | Social web | Verantwortung | Responsibility | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103293 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013383278