Exploring the Facebook Like : a product and service perspective
Mark J. Pelletier (Department of Marketing, Radford University, Radford, Virginia, USA), and Alisha Blakeney Horky (Department of Marketing, Elon University, Elon, North Carolina, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Pelletier, Mark J. ; Horky, Alisha Blakeney |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 4, p. 337-354
|
| Subject: | Social media marketing | Qualitative research | Facebook | Social networks | Marketing communication | Branding | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2014-0059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456289