Exploring the factors that influence customers' willingness to switch from traditional hotels to green hotels
Lanji Quan, Bonhak Koo and Heesup Han
| Year of publication: |
2023
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|---|---|
| Authors: | Quan, Lanji ; Koo, Bonhak ; Han, Heesup |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 3, p. 185-202
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| Subject: | China | Eco-friendly (Green) hotel | hotel industry | push-pull-mooring (PPM) theory | willingness to switch | Hotellerie | Hotel industry | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2236649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369779