Exploring the fit of real brands in the Second Life 1 virtual world
| Year of publication: |
2011
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|---|---|
| Authors: | Barnes, Stuart J. ; Mattsson, Jan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 9 (1.8.), p. 934-959
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