Exploring the formation of consumer expectations
Anup Krishnamurthy (Indian Institute of Management Bangalore, India) , S. Ramesh Kumar (Indian Institute of Management Bangalore, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Krishnamurthy, Anup ; Kumar, S. Ramesh |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 1, p. 7-31
|
| Subject: | Expectations | Regulatory focus | Online simulation | Narrow framing | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Expectation formation | Simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410925