Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality
Tim Hilken, Mathew Chylinski, Ko de Ruyter, Jonas Heller, Debbie Isobel Keeling
| Year of publication: |
2022
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|---|---|
| Authors: | Hilken, Tim ; Chylinski, Mathew ; Ruyter, Ko de ; Heller, Jonas ; Keeling, Debbie Isobel |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 4/5, p. 657-674
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| Subject: | Augmented reality | Neuro-enhanced reality | Neuromarketing | Service communication | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-11-2021-0439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325741