Exploring the future of market driving : a dialogue with marketing thought leaders
Fiona Schweitzer, Stacey L. Malek, Shikhar Sarin
| Year of publication: |
2023
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|---|---|
| Authors: | Schweitzer, Fiona Maria ; Malek, Stacey L. ; Sarin, Shikhar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 113.2023, p. 277-294
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| Subject: | Agility | Driving markets | Dynamic capabilities | Innovation | Market driving | Market shaping | Market structure | Marketing | Nascent markets | Resources | Visioning | Dynamische Kompetenzen | Marktstruktur | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.06.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433605