Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces : lessons from rural Combodia
Jeff Fang; Roslyn Russell; Supriya Singh
| Year of publication: |
2014
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|---|---|
| Authors: | Fang, Jeff ; Russell, Roslyn ; Singh, Supriya |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 5/6, p. 445-475
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| Subject: | subsistence marketplaces | consumer well-being | marketing exchanges | social network relationships | financial inclusion | mobile money | mobile phones | Cambodia | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Subsistenzwirtschaft | Subsistence economy | Elektronisches Zahlungsmittel | Electronic payment | Kambodscha | Soziales Netzwerk | Social network | Finanzielle Inklusion | Financial inclusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376948