Exploring the impact of customer relational benefit on relationship commitment in health service sectors
Year of publication: |
2010
|
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Authors: | Weng, Rhay-hung ; Huang, Jin-an ; Huang, Ching-yuan ; Huang, Shih-chang |
Published in: |
Health care management review : the journal for health care management research. - Hagerstown, MD : Lippincott/Wolters Kluwer Health, Inc., ISSN 0361-6274, ZDB-ID 430366-0. - Vol. 35.2010, 4, p. 312-323
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing | Patienten | Patients | Vertrauen | Confidence | Krankenhaus | Hospital | Taiwan |
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