Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Arghya Ray, Pradip Kumar Bala, Shibashish Chakraborty, Shilpee A. Dasgupta
| Year of publication: |
2021
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|---|---|
| Authors: | Ray, Arghya ; Bala, Pradip Kumar ; Chakraborty, Shibashish ; Dasgupta, Shilpee A. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-12
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| Subject: | Brand awareness | Brand equity | Customer satisfaction | e-learning services | Online reviews and ratings | Purchase intention | E-Learning | E-learning | Markenimage | Brand image | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102351 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433342