Exploring the impact of entrepreneurial marketing on shared value creation : the mediating role of organizational ambidexterity
Ehsan Shareef Salih, Haseba Salem Hamad
| Year of publication: |
2024
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| Authors: | Salih, Ehsan Shareef ; Hamad, Haseba Salem |
| Published in: |
Journal of developmental entrepreneurship : JDE. - Norfolk, VA : Norfolk State University,, ISSN 1084-9467, ZDB-ID 2070330-2. - Vol. 29.2024, 4, Art.-No. 2450024, p. 1-32
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| Subject: | Creating shared value | entrepreneurial marketing | food and beverage | Kurdistan Region of Iraq | organizational ambidexterity | Organisationale Ambidextrie | Ambidextrous organization | Betriebliche Wertschöpfung | Value creation | Marketing | Ernährungsindustrie | Food industry | Corporate Social Responsibility | Corporate social responsibility | KMU | SME | Irak | Iraq | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1084946724500249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015400749